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The World Is Turning Flat, March 2011

Kim Hartman Åstrand, born 1982, Sweden
Writer and marketer with a genuine interest of IT and e-Culture. Independent writer and storyteller, developing his knowledge in business and IT to a more international perspective. Penman and a creative problem solver.
kim.hartman@cw-connectingworld.com

The world is turning flat, March 2011

The world is turning flat, just like Thomas Friedman once said. The Globalization is changing the world around us and the way we do business. Earlier, it was enough to focus on the local market in order to survive. The ambitions often weren’t higher than surviving because getting out of that market was so hard, risky and time-consuming that it wasn’t worth the effort to even try. Today, the extended possibilities for communication and networking have created a fierce competition that makes it much harder to be profitable if you ignore the global market. It is not enough to think globally, though. You must act globally as well.

The truly global company
Don Tapscott, who has written the book ‘Wikinomics’, defines a truly global company as an organization without physical or regional boundaries; its global capabilities promotes and ease collaboration among all parts of the organization internally but also with external partners. Your partner’s strengths become your own, and you should use that advantage by allocating your business processes so that everyone is doing what they do best. By joining the global market, a gigantic field of potential partners where everyone have individual specialties that can strengthen your organization, opens up.

Know your weaknesses
They key to harvest the fruits of the global market is to find those partners that completes your organization in the best way. You must define your own weaknesses in an objective way and look internally where there is room for improvement. Instead of trying to do everything by yourself, tie new connections that let you concentrate on your main business. The challenge is no longer to be able to use the global market; the challenge is to find those components in the constantly growing jungle of companies that matches your existing components and internal strength in the best way.

The combination of internal and external
If you can create a unique puzzle of global partners and connections, you might just have added the unique value to your main product that is needed to gain new market shares instead of just keeping the old ones. Anticipation and judgment is worth much in the flat world where there are enough options to drown in. In a globalized world, the successful companies will be those who can find external partners that complete their internal resources in a unique and innovative way. It is the combination of internal and external resources that creates the competitive advantage.

That’s all, folks!

Thank you for the time you spent on my articles on Global business. I hope that I have stimulated at least a few minds out there to think about the advantages of going global

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