Why GBG – What’s in it for me?

CW Global Business Groups
For companies with focus on Global Business
CW Global Business Groups (GBG) are local groups situated in your hometown or region. You may choose to join an already existing group or, depending on your network, create your own group where you have the opportunity to become the Group Manager.
The reason to join a CW GBG is to become part of a stronger entity than the individual company, and, thus, enable easier access for each company to do business in the global market. All kinds of Global Business Groups are being created in other parts of the world, and, together, they conform an interconnected network of the CW organization, where the different groups worldwide can get in contact with each other at any time. When a contact has been established, a group can carry out business trips, visit other CW GBGs and via them establish even more business contacts in other places around the world. This opens up a vast range of possibilities for new relations and interesting and prosperous development opportunities for each participating company.

Find out more in the CW GBG brochure, which can be downloaded in pdf-format here below.

The leap out to the world!
The benefits by being in a GBG can be shared in many ways over the companies. Here they are summarized in a few main headings.

Benefits for the Companies of a GBG:

• More attention in the international market to each individual company
• Higher impact on new market
• Better attraction of potential customers
• Potential customers feel safer with a company that is part of a larger group
• Easier access to Venture Capital
• Easier to build large networks
• Initial interest in another company of the group can lead to new customers also to you
• Greater interest from the media to monitor a group of many companies than just an individual company

More Attention on a Group from the Region’s Local Authorities and Organizations

• A group can enjoy the region’s financial business in a way a single company cannot
• One becomes a more interesting company that indirectly creates a positive mark on the region
• You become more visible as a company even in your home market

Greater Opportunities for an Individual Company to Attract Professional Specialists

• Business Developer
• Analyst
• Education
• Research
• Product
• Lectures
• Seminars

Benefits from Shared Costs through Common Action
For example:

• The ability to reach the heads of an international market
• Market Research
• Marketing
• Fairs
• Exhibitions
• Recruitment
• Logistical cooperation
• Lower prices through joint purchasing

Alone I’m Weak – Together We’re Strong
We have also tried to turn the issue around and figure out what the disadvantages would be for a company to be included in a group. It is difficult to find any direct disadvantages that are relevant, so we have noted a few points that we believe a company can oppose to at first and that may be perceived as a disadvantage.

• Competition from other companies with similar activities
• Transparency of “my” other business enterprises (financial, sales, development, espionage)
• The risk of losing employees to other group companies
• Other companies may have access to my network
• My business will be “swamped” by all companies that are larger or more interesting